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| SEO: 10 Years Ago vs. Today |
| Search engine optimization has come a long way and so have search engines. One thing to know is that search engines are always changing their algorithms, particularly Google. Important SEO basics that were essential 10 years ago today may not hold the same value in 2012. For those that are just now learning about SEO, be sure to know these six important changes: | ||
1.) Keyword Stuffing vs. Content CreationBack, 10 years ago keyword stuffing actually boosted your search rankings. Today, keyword stuffing raises red flags and you’re usually penalized for overusing keywords. Instead, search engines are looking for content-rich websites; sites with unique, linkable content. For SEO experts, "content is king" because this is what the search engines are looking for. Sites that offer relevant information that the spider bots can crawl stand to gain more visibility than those who don’t. 2.) Meta Tag OptimizationWhen SEO was implemented years ago, it was crucial to spend a significant amount of time perfecting your meta tags. Meta tags are used in the html coding to describe what the page is about. Now, this optimization technique is almost worthless with respect to rankings in Google. Meta tags are still displayed in search results, so it’s good to optimize them for readability and descriptiveness. But in terms your actual ranking, meta tags have no effect. A better way to strategically place your keywords is throughout the content and in the title tags. 3.) Photos and VideosPhotos and videos weren’t even considered in SEO campaigns 10 years back. In fact, YouTube wasn’t even launched until 2005! Now, more than ever, search engines are giving photos a lot of weight in search engine rankings. Even though content is king, photos are just as important. Google’s search and Google’s image search give you two opportunities to rank. 4.) Google PlacesIn 2009, Google replaced their "Google Local Business Center" with Google Places in the hopes of better connecting Google Place pages with the tool enabling business owners to manage their presence on Google. Since the launch of Google Places, the importance of ranking in Google Local has become more significant. Since Google Places appears at the top of search engine results, managing and optimizing your business listing is important especially for small, local businesses. Just like your website, make sure your Places page is properly optimized for the search engine as 97% of consumers search for local establishments or businesses online. 5.) Website Design and ArchitectureWebsite designs are important for SEO. Having the right architecture for your website can make a difference, not only for usability reasons, but for SEO as well. Your navigation should be displayed as having the top-level pages, most important pages in your main navigation and subpages under those main pages, resembling a funnel-type structure. This structure will help guide your internal linking properly. 6.) Social MediaSocial media is an industry in itself, but can often times be combined with SEO strategies for more powerful optimization. Social media and social networking have been one of the internet’s most powerful tools these past few years and weren’t even on the rise 10 years ago. For many businesses, using these types of tools can be very valuable. Take Pinterest for example, many SEO experts have found great value in this new social platform. Pinterest helps SEO and social media campaigns. Although social media may not directly lead to more revenue, it can absolutely be used to communicate and engage with customers and build your presence on the web. 10 years ago, you used to be able to "cheat" the system by implementing what we refer to now as black hat SEO techniques. Search engines have become more sophisticated since then and also have a mind of their own. It’s hard to think about what the internet may bring in 2013, but good SEO requires patience and is a constant battle. Kulin Shah
|
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Archive for the ‘equity’ Category
Petronet LnG
Buy Petronet LNG Limited
After a lot of consolidation and inclusion in new F and O segment this script looks to be outperformer for coming days. At the CMP of 56.85 Its can easily cross 65, in a span of 15-20 days.
When should I buy to minimise my costs and sell to maximise the profits?
http://www.iastron.com/kundli.shtml
Buy low and sell high is the ultimate guide to successful stock investing. It is also the reverse of what many investors do, although they don’t intend to. They tend to buy
high and sell low because they use price, and in particular, the price movement, as their only signal to buy or sell.
Investors are tempted to buy stocks that have shot up and are basking in the media spotlight just to get a part of the action. They jump at a stock that is already trading at a
premium… that’s how they buy high. Ironically, if a stock has had a good run up it may be time to sell, not buy (sell high).
On the flip side, when a stock price is falling, most investors may want to sell in a panic, although the company has not lost any intrinsic value and still remains a sound
investment…that’s how they sell low. In fact, when a stock’s price has fallen, it’s a great time to buy (buy low), if your research on the company suggests that it is a good
long term buy.
Experienced traders can make money jumping in and out of a stock that’s caught the public’s attention, but it’s not a game for the inexperienced and it can definitely not be
called ‘investing’, in the true sense of the word. There are risks involved and tax consequences that apply to such trading, along with other issues, which means that most
investors should leave this tricky activity to short-term traders.
http://kundli.iastron.com
Am I paying the right price for the stock?
http://www.iastron.com/kundli.shtml
There are various factors that determine the value of a stock. Understanding these will help you to pay a price that reflects the true value of a stock.
Demand and Supply: In the short term, the basic economic theory of demand and supply determines a stock’s worth. So, when the demand for a stock exceeds its supply
(that is, there are more buyers than sellers), its price tends to rise. And, when supply overtakes demand (that is, sellers exceed buyers), the stock loses value. However,
these are short-term market trends, which tend to get evened out over a period of time. In the medium to long-term, a stock is driven by the company’s fundamental strength
i.e. business potential, past performance, competence and credibility of its promoters and management, etc.
Growth potential: Investors are willing to pay a premium for stocks of companies that have the potential to increase their revenues and net profits. The greater this growth
potential, the higher the premium given to the stock. If a company proves that it is capable of sustaining growth, the market will continue to give it high valuations. And, that’s
likely to be the major driver for stock valuations.
Fundamentals: A company’s growth outlook is linked to its business prospects and how well its management is capitalising on the existing opportunities. The quality of a
company’s management is crucial. So, pay attention to the management practices of a company and its level of corporate governance.
http://kundli.iastron.com
What are the risks involved in equity investing?
http://www.iastron.com/kundli.shtml
There are various risks that companies are exposed to and when you invest in equity, your returns are affected by these risks. These are business risks (i.e. the risks
associated with the prosperity of a business and the demand for its products), financial risks (the skill with which a company’s finances are managed to ensure that it has
an optimum level of debt, equity, reserves, etc.), industry risk (changes in technology, regulations, fashions, etc., affect the performance of an industry), management risks
(the level of corporate governance, management skills and vision), political, economic and exchange rate risks (these factors affect a company but are outside its control).
There are other risks, such as market risks (the risk that the market will collapse, or that you have invested at the peak), which determine your returns on your equity investment.
http://kundli.iastron.com
How should I study stocks before I make my selection?
http://www.iastron.com/kundli.shtml
Every investor must do some homework before investing money in equities…
v While recommendations and tips received from your broker, a friend, etc. may be the starting point of your selection, let it not be the only reason that makes you purchase a particular stock, even if these tips have come from ‘market experts’. Short list the shares that you want to buy on the basis of your investment objective, risk profile and the stock’s fundamentals.
v If you feel that the price of a stock is high, don”t purchase it. Buy stocks that you believe still have scope for appreciation.
v Don”t try to time your purchases. That could turn you into a speculator instead of an investor.
v Lastly, once you have purchased shares, if the business prospects of the company change to its detriment, get rid of the stock. Don”t hesitate to liquidate your portfolio before your target time horizon if circumstances lead you to believe that it’s necessary.
http://kundli.iastron.com
Is equity investment right for me ?
http://www.iastron.com/kundli.shtml
Equity is a must for any well-balanced portfolio. So, irrespective of whether you are a high net worth investor or a small retail investor and irrespective of whether you have a large or timid appetite for risk, you must hold some portion of your assets in equity. This is because it is the only instrument that has the ability to truly deliver a high return, when held over a long period of time.
However, the amount of equity that you hold in your portfolio is a very subjective decision and will depend upon various factors. These include your investment objectives, time horizon and risk appetite. But as a general guideline, there’s a rule of thumb that states that to decide upon the proportion of your assets that should go into equities, reduce your age from 100 and that’s the proportion of your money which should be put in equities. The remaining can be invested in fixed income securities.
http://kundli.iastron.com
Some basic information on equity investing
http://www.iastron.com/kundli.shtml
Investing in equity involves purchasing shares of a company listed on a stock exchange. You can acquire these shares in two ways – either through the Primary Market, i.e., when a company makes an offer to issue its equity for the first time (this is called Initial Public Offering (IPO)) or through the secondary market, i.e. via a stock exchange. When you trade in equity through a stock exchange, you have to make use of the services of a brokerage firm, which acts as your agent whenever you buy or sell.
Equity is considered a high risk-high return investment avenue. This is because there is scope for considerable appreciation or loss of the capital that you invest, depending on various factors such as the performance of the company that you have invested in, general market conditions, the state of the economy, etc. However, it forms an integral part of any well-balanced portfolio, since it is at one end of the risk-return spectrum.
http://kundli.iastron.com
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